About / Andrea Guetti
I started in journalism. Now I lead AI delivery.
The line between them is straighter than it looks.
The job has changed. The working standard has not: understand a messy subject, find what matters, and make it useful to someone else.
01 / The thread
I began in journalism, moved through advertising and localization, and now work in service delivery on AI systems. On paper, those can look like separate chapters. In practice, each has asked the same thing of me: turn complexity into something people can understand and use.
In AI delivery, that means sitting between technical teams and the people who depend on what gets built. I care less about a clean demo than whether the system still makes sense on day two.
02 / The standard
Most of my work starts with a practical question: what makes the next useful action clearer?
I build systems, write, and make decisions with that test in mind. Useful work should leave behind more than an output. It should improve the next attempt.
One test runs through the work here: does it make the next useful action clearer?
03 / Writing and photography
Draft & Focus is where I test AI and personal systems against real work, then write down what held up. It is not a productivity showcase. It is a record of what survived contact with the week.
Photography is different. I walk Bangkok with a Fujifilm camera and try to notice what is already there. Mostly straight out of camera. Nothing needs optimizing.
04 / Now
Based in Bangkok. Leading AI delivery. Writing about the systems that survive real work. Making photographs when the laptop closes.